TikTok and YouTube Close Short Video FundsDate and Time: April 5, 2026, 14:00

Author: Digital News DeskChanging their ad revenue models, social media giants announced they are closing direct-payment short video funds and moving strictly to revenue sharing.## Development of the Event and DetailsIn the first week of April 2026, critical developments occurred that closely affect the technology and digital marketing world. New decisions taken by industry leaders will reshape the behaviors of brands and consumers in the digital ecosystem.### Key Highlights

• Critical Decision: The relevant regulations and updates will be implemented simultaneously across all global markets.
• Area of Impact: SMEs and digital agencies will have to update their strategies.
• Audit Mechanism: The accuracy of practices will be continuously scanned by AI-supported bots.## Background and Context of the EventInitial steps taken in previous years could not be fully implemented due to market dynamics and consumer concerns regarding data privacy. However, changing consumer habits and rapidly developing Generative AI technologies paved the way for these steps to become mandatory.## Expert Statements> "This development is not just a rule change, but a complete redefinition of the quality standards of digital assets." – Dr. E. Yilmaz, Digital Strategy Expert## What's Next? Expectations* Gradual sanctions are expected for companies that do not complete the transition process within the next 6 months.
• By the end of the second quarter, new guides setting industry standards are planned to be published.